bit.ly -- Jillian Snavley has built a phenomenal sourcing function at PNC Financial Services. And she has the data to prove it, as she very effectively demonstrated during her keynote presentation at SourceCon on Friday morning. This is something that sourcing leaders, practitioners, and corporate executives alike need in order to justify the very existence of a sourcing function within a company. Conference attendees were treated to a stream of useful knowledge to bring back to their individual companies to help build a case for both developing a new sourcing function as well as investing into existing ones, based on the successes shared by Snavley during her presentation.